108 Venture Capital – Pitch Guide for Founders

At 108 Venture Capital, we review many startup opportunities across emerging technologies and impact-driven sectors. The most effective founders are able to communicate their vision clearly, demonstrate traction, and present a strong path to scale.

The following structure outlines the key elements of a compelling investor pitch deck.

Start with a Compelling Overview (Elevator Pitch)

Begin with a short, powerful summary of your startup in 2–3 sentences.
Explain:

What problem you solve

Why the problem matters

What makes your solution unique

2. Define the Core Problem

Clearly describe the pain point or challenge your product addresses.
Focus on why the problem is significant and worth solving now.

3. Present Your Solution

Explain what you are building and how it solves the problem.
Highlight the core value proposition and what makes it better, faster, or more efficient than current alternatives.

4. Market Opportunity

Show the size and growth potential of the market.

Include:

TAM – Total Addressable Market

SAM – Serviceable Available Market

SOM – Serviceable Obtainable Market

Explain why the market is large and expanding.

5. Traction & Proof of Progress

Demonstrate early validation and momentum.

Examples include:

• Revenue growth
• Active users or customers
• Strategic partnerships
• Product adoption metrics

Use charts or growth curves whenever possible.

6. Business Model

Explain how your company makes money.

Include:

Pricing strategy

• Revenue streams
• Customer Lifetime Value (LTV) vs Customer Acquisition Cost (CAC)

7. Go-To-Market Strategy

Describe how you will acquire customers.

Common channels include:

Paid marketing

• Partnerships
• Organic growth
• Outbound sales
• Community or developer ecosystems
• 8. Competitive Landscape

Show that you understand your competition.

Include:

Key competitors

• Your differentiation
• Unique advantages or defensibility
• A competitive positioning chart can be helpful here.

Use charts or growth curves whenever possible.

Financial Projections

Provide realistic 3–5 year projections.

Include:

• Revenue forecasts
• Growth assumptions
• Key financial drivers

Avoid overly aggressive projections.

10. Team

Introduce the founders and core team members.

Highlight:

Relevant experience

Domain expertise

Why this team is uniquely positioned to succeed

Include advisors or key partners if applicable.

11. Funding Ask

Clearly state:

How much capital you are raising

How the funds will be used (product, hiring, marketing, etc.)

Expected runway and milestones

Additional Tips for a Strong Pitch Deck

Keep the deck clean, visual, and concise (10–12 slides maximum)

Aim for a 10-minute presentation

Be prepared to answer questions about:

Unit economics

Market risks

Competitive defensibility

Show passion and conviction, supported by clear data